OVERVIEW:

Elevate your marketing strategy and gain a competitive edge in the federal marketplace by joining us for an essential educational marketing Collider. Designed for contractors at all experience levels, this event will empower you with actionable insights and strategies to thrive in the ever-evolving federal sector.

• Explore the importance of your website as your new headquarters—establishing credibility, increasing visibility, and enhancing lead generation. Learn real-life lessons from businesses that moved their web presence from the backburner to success, understanding how a well-executed website and marketing plan can transform your business.
• Discover how engaging with your community, earning designations, and achieving certifications can elevate your business. You’ll learn how these practices foster goodwill while opening new doors of opportunity.
• Uncover the power of social media in turning ‘likes’ into lasting loyalty. Increase brand visibility, engage your audience, and generate leads through targeted advertising and customer insights.
• Strengthen your collaboration with the Air Force Research Laboratory (AFRL) and Small Business Hub, exploring how partnerships can drive innovation, improve communication, and enhance purpose.
• Connect the dots between small businesses and professional organizations. Learn how membership can advance your career, build networks, and keep you informed of industry trends.
• Lastly, we will discuss the opportunities and pitfalls of using AI in small business marketing. Understand how AI can revolutionize your marketing efforts while staying mindful of the challenges that come with it.